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6 comments:
That reminds me of the breakfast club movie. its my dads favorite.
The remake of the song sucked. Hopefully, the spot will bring Kmart more business though.
I think the font needs work. Comic Sans, perhaps.
I liked it too, I agree that the song wasn't so great, but maybe I should ask my 14 year old nephew if that band is cool? Kidding about that part.
the lens flare is kind of lame at the end, but when i saw this on tv, i thought it was really cool that they directed those kids so well and styled the set so well...I don't know if anyone else thought this but I think the automatic doors are cool because it makes you think they just got done shopping...
Good catch on the sliding doors. I think they did a good job of working to appeal to young teens and using the retro movie tie-in will appeal to 40 somethings who grew up with the movie, and make them think of JC Penny as a viable option for their kids. Is it perfect? No. But Has it made people talk about it? Yes.
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