I am torn. On one side I hate that advertising is everywhere on everything. But then one the other side since it is what I do for a living I do like seeing it done in interesting ways. Here are some cool uses of advertising on escalators.
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I like it. When I went to the baggage claim in the east terminal I was bummed to see that no one continued to buy up the space on the actual carousels and make them prettier...Lumiere did it before they opened, but then again, their advertisements were a little too everywhere.
I hate the advertising everywhere, just to put something there. But if you can come up with a cool, clever execution to make a non traditional placement of an ad make sense then I applaud the creativity.
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