Ok there is no maybe abut it. I am a dick a lot of the time.
But I just watched the below video on another blog. It won Best In Show at the St. Louis AIGA show.
I have no idea who did it.
And this is just my opinion (as everything on this blog is) but I don't like it. Maybe I've been away from the design world too long and in the ad world, because I watch this and I ask myself, where's the call to action? Why is it so long? The hook is too far in? What is it asking the viewer to do?
And even on a purely graphic level it just doesn't do it for me. It feels like a student project and nothing more or new.
So if you are or know the person who did this piece, this is just one guys opinion. And you won best of show. I've never done that, but I also think award shows are pure bullshit. But that is another post entirely.
Carrole's Story (mslivingwell.org) from Jacob Heberlie on Vimeo.
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13 comments:
it reminds me of the style of that old show on comedy central, Dr. Katz.
all of the animation kind of has a wiggle to it.
the piece was probably a lot of work to put together. i too and not sure the context of use, which would make a difference.
i heard there were like under 10 entries for this show in the interactive / web category. most of them were horrible. so, this was probably the best pick of only a few decent pieces of work.
werd
Looks like it's for the site www.mslivingwell.org which offers info regarding MS. I didn't see anything in the spot to indicate that it was for the site, but I have no idea where/what this piece is used for so I can't really comment on its effectiveness. I actually liked it and it was heartfelt. I didn't have a problem w/ the design...I kind of liked the simplicity of the visuals. It didn't distract me from the voice-over but rather helped – which it's supposed to do.
Best of Show? Who knows? Who cares? So they have a new paper weight.
My 2 cents.
Dick. :)
Hey Evil,
While the interactive category may have had very few entries, this was named Best of Show. Which I would never think it could be.
Godzilicke,
Yes if you go by the vimeo title that comes up you can see it appears on mslivingwell.org
But is the story of MS something that needs to be told on the MS site? Maybe. And I could buy this as a viral video or online spot or whatever you'd like to call it, but for it to work as that it needs to be shorter and at least have the url at the end of it.
The animation isn't bad, just nothing new and innovative. which to me would be a must have for something to win Best of Show.
ANSWERS:
The video links to a managing multiple sclerosis symptoms section on www.mslivingwell.org.
The url is at the end of the youtube version.
Yes, developed for the site!
Wow.. sorry for coming in a month later.
Award shows never do a good job of explaining why something won, they always just slap it up on a wall and show you what won. So yea, they are bullshit on many levels. Who really cares what three judges from somewhere in the U.S. think? But they do have value for other reasons, especially these local AIGA shows and the local Addys. It's a great opportunity to get local people together and see what everyone else is doing... even if they're passing out paperweights too.
You didn't like it, you didn't think it should have been best in show, that's fine, you don't have to just because it won... but you also didn't know anything about it. The client loved it as a great way to tell a story about symptom management, it's done great things for him and it was done on a minuscule budget. Had there been three different judges, something else probably would have won. So it goes...
Your last thoughts are why I think awards shows are stupid. If the piece actually worked for the client isn't of importance. The Snuggie TV spot have worked beyond well for the client. But they aren't going to win any awards.
And if the good part of an award show is to get industry people of a town together to see work, I'd rather just see an event where each agency had a space to show all sorts of work. Not just a select few things for some pretentious award show.
And while I did not know anything about the video that won best of show, I shouldn't have to know every aspect of the back story to think it's good. That was my problem with it. It took far too long to let the viewer know what it was about. In the short attention span culture we have, good or bad, you do have to make your point quick or risk no one seeing your message. And had I not been watching it with the idea of blogging about it... I would have never made it all the way through the video.
And yes it all boils down to some peoples opinions. As can be seen on these comments.
Hi. I'm Jacob and I did the concept & design for this video.
Agreed that it may not stand up too well by itself on Vimeo. This piece does needs some setup and It wasn't supposed to have much of a life outside of the website.
But it's not a beer spot. It's a story for people who just found out they have MS. The intention is to help newly diagnosed MS patients cope with diagnosis. Maybe monkeys dressed up like humans aren't appropriate for every storytelling situation?
It won a design award. I have no idea why it won, but my guess somebody thought it was designed well. If you don't like that just keep hating on award shows and the people & work who win. I hope it makes you feel better.
cheers.
Jacob,
In my original post I said:
"So if you are or know the person who did this piece, this is just one guys opinion. And you won best of show. I've never done that, but I also think award shows are pure bullshit. But that is another post entirely."
In no part of my post did I hate on you. Yes I do hate award shows. But as I said that is an entire other topic.
And yes I will continue to post any opinion I like on my blog. It's the point of it. So I didn't like your work on this one thing. So what. The other comments like it, you won an award for it. Not everyone will like or have positive things to say about everything you do. Not everyone likes the work I do or have done.
My one question would be that in the social media world we are in, your video did live in many places other than the website. Which is where part of my criticism came from. Had it only lived on the intended site than I might have not had some of the questions I did.
Thanks for taking the time to comment.
It's all about there being mediocre talent in St. Louis. Sorry to say everyone, but none of you live or work on either one of the coasts, Europe or Japan. You live and work in good ol' fly over zone Missouri. Deal with it. You have a good work ethic, low housing costs and don't have to fight much traffic. I think all of the sour grapes on both sides of this argument comes from a subconscious feeling of inadequacy.
Award shows are tricky and sometimes a matter of which judge is going to push his/her agenda through the hardest.
We don't know the whole story here and what it was up against, etc. And it is a real nice piece IMO. Best of Show? Who knows.
It may have been in a PSA/low-budget category and impressed the judges so much because it was such a well-done creative piece with no bells n' whistles, or money.
I know at my last ADDY judging gig a PSA TV spot for a downtown symphony that was less interesting and thoughtful than this almost won Best of Show for that same reason.
Not a whole lot more to add from me.
I respect your right to opinion and it looks like a lot of people share your view about award shows.
I'm pretty new to these things but it seems there are usually grumblings after awards show re: who won what and why. I should expect this one to be no different.
Is this something unique to St. Louis? Is the Midwest talent pool thin? Are people jaded w/ the system? I don't know.
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