Sweet Cord

I was just about to start complaining about how shallow our consumer whore culture is when I saw these nicely designed iphone charger cables. I was about to spout of on why the hell would the plain white one from apple not do? That just because you can design something nicer, is it what the world really needs?

But then I looked up the price of a stock cable from apple... It's $5 more than this sweet looking cable.

So less money, nicer looking. Seems like a good thing.

[Buy one here]