Saatchi & Saatchi did a redesign of the classic I (heart) NY logo.
New York is spending 17 million on the campaign. I don't know what the agency's fee was, but I do know that the addition of some clip art looking crap makes for a shitty logo.
Check out the entire brand standards pdf here.
And read an article about this crap here.
Posts
3 comments:
Better than the new craptastic pepsi logos.
http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php
They're spending $1.2 billion on it :P
I don't like the new pepsi logo, but I kinda like the packaging.
That pdf made me want to puke. Even just skimming it sounds like it was written and looks like it was designed by undergrads.
Post a Comment